They Look Good, But Say Nothing

Many sites look polished but fail to communicate a clear message. Design grabs attention, but messaging holds it. If your visitors can't figure out what you do in five seconds, they're gone. Open with a bold, benefit-focused headline that speaks directly to your ideal customer.

No Clear Path to Action

You’d be surprised how many websites forget to ask visitors to do anything. Every page should guide the user toward a next step—whether that’s scheduling a call, downloading a guide, or joining a list. Use clear, compelling calls to action that stand out visually and make sense contextually

Content That Tries to Impress Instead of Connect

Buzzwords don’t convert—clarity does. Ditch jargon and write like you’re talking to a real person. Speak to your reader’s pain points, goals, and questions. The best copy feels like a conversation, not a brochure.

They Don’t Build Trust Fast Enough
Before someone clicks “buy” or “book,” they need to feel confident in you. Display testimonials, show real results, add photos or videos of your team—anything that builds transparency. People trust people, not just logos.